How we test

• One email. At 7pm on a weekday, from a homeowner thinking of selling in the spring.
• One phone call. At 8pm the same evening, from a buyer asking about a home the branch is marketing.
• 72 hours to reply. We time the first reply from a person. Automatic replies do not count.
• Email sets the rank. If two branches tie, the phone call decides.
• Every branch in the borough. Sales and lettings, chains and independents. Nobody opts in or pays.
• No portal leads. We send nothing through Rightmove, Zoopla or OnTheMarket.
• Checked by hand. A person checks the results before they go up.